What a Giggle! The Fiat 500L has bags of snot, sorry – personality!
Fiat are certainly having fun with the launch of the new Fiat 500L, described as a fun and functional car for families, Fiat have created a clever rap film to bring the car to life!
The film and rap describes the realities of motherhood. It’s edgy and humorous in its interpretation of everyday family life. A stylish young mum is followed around her home while she raps about the reality of her life after the arrival of children. It’s a no-holds-barred portrayal of the challenges women face as they grapple with their new maternal role.
The film, which has now been posted on the Fiat UK YouTube channel, was inspired by some of the comments made in research groups undertaken by Fiat earlier this year. When discussing their lives, mothers demonstrated the desire to retain their sense of style and modernity while tackling family challenges.
Due for launch here in the spring, the stylish and versatile car is aimed squarely at style-conscious young families looking for a vehicle that meets their practical needs and reflects their personality.
With five doors and 400 litres of boot space, the Fiat 500L is substantially larger than the Fiat 500 city car but shares the smaller car’s iconic looks and numerous personalisation options, making it the perfect choice for stylish young parents who want an attractive car that works for their new family.
“We hope that by dramatising the reality of becoming a new mum in this way, we will raise a knowing smile from mums everywhere, and we are sure that they will recognise how the Fiat 500L can bring a touch of glamour into their family’s lives.” said Elena Bernardelli, marketing director, Fiat Group Automobiles UK.
The Fiat 500L will be available initially with a choice of four low emissions engines (Euro 6 petrol and Euro 5+ diesel), with Start&Stop as standard on TwinAir and MultiJet engines. The full engine line-up comprises the award-winning TwinAir 0.9-litre petrol (105hp), 1.4-litre 16-valve petrol (95hp), 1.3-litre 16-valve MultiJet diesel (85hp) with manual or MTA transmission, and 1.6-litre 16-valve MultiJet diesel (105hp).
The new Fiat range starts at £14,990 OTR for the 1.4 Pop Star, rising to £18,890 OTR for the 1.6 MultiJet Lounge.