Three Wins In The Red Dot Awards For Mazda
Three awards for three new Mazdas, the Japanese carmarker will be taking away awards for the Mazda CX-3, the all-new Mazda2 and the all-new MX5, from the Red Dot Award:Product Design 2015 ceremony in June.
“Red Dot: Best of the Best” award is going to the fourth generation MX-5, this is the contest’s highest distinction, bestowed on only 1.6% of the submissions this year for exceptionally ground-breaking designs. The all-new Mazda2 receieved an “Honurable Mention” and finally the CX-3, Mazda’s first SUV was chosen for a “Red Dot” award for outstanding design quality. The Red Dot jury assess the entries on a number of criteria ranging from design, innovation to functionality, ergonomics and ecological campatibility.
These three newest models contine to follow the path of preceding new-generation Mazdas. Five of these have previously won prizes in recognition of their head-turning KODO – Soul of Motion designs and also received Red Dot awards. The all-new Mazda MX-5 which is now in its fourth generation, has a uniquely dynamic KODO style and continues to be world’s best-selling roadster. The Mazda2 and CX-3 have also receieved praise in the small SUV and B segments, respectively.
This recognition from Red Dot is a testimony to KODO’s flexibility and the artistic freedom it gives us,” says Kevin Rice, Mazda’s European design director. KODO captures the moment of pent-up energy before an athlete or animal springs into motion. One way to control the visual energy is to ‘compress’ and ‘release’ it as it moves along the body of a car, as we have done with the new MX-5. The new CX-3 takes a different artistic approach by blending the two main volumes of the car and creating the energy that way. The Mazda2 is different again, demonstrating how KODO helps us give each car its own individual character”.
Red Dot is the world’s most prestigious product competition, initiated in 1955 by the Essen, Germany-based Design Zentrum Nordrhein Westfalen. For this years Red Dot Award Product Design, the jury of international designers, professors and journalists had to evaluate 4,928 submissions from 56 countries. The winners will recieve their awards on the 29 June at the Aalto Theatre in Essen. All of the products selected in the 31 categories including vehicles, will be on display in the Red Dot Design Museum Essen from 30 June 2015 to 30 July 2016 and online at www.red-dot.de. All these products have earned the right to bear the “red dot” symbol, and international seal of design excellence.