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The Power of X

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FIAT has partnered with famous magician Dynamo to star in the FIAT 500X pre-launch build up.

The artist and the new crossover are set to feature in an extraordinary VR magic experience which will be viewed using special “Oculus Rift” headsets at the 676 European events scheduled prior to the showroom debut of the FIAT 500X.

Watch the latest video here:

The video is a collaboration between FIAT, Dynamo and Framestore, the British Oscar-winning special effects studio. More information on the “The Power of X” initiative is available at the dedicated site: 500x.FIAT500.com

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