The All-New Tucson – Shifting perceptions through bold design and technology

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The All-New Hyundai Tucson represents a significant step forward for Hyundai in Europe, it is a vehicle that will shift brand perceptions through its bold and athletic design and extensive use of new technology throughout.

“Hyundai Motor has high aspirations for the brand in Europe. The All-New Tucson is a bold new car and our brand ambassador that brings to life our claim ‘New Thinking, New Possibilities’. Through great design and advanced technologies, it represents another leap forward for Hyundai in Europe. And, as a total package, it offers customers value beyond expectations,” commented Jochen Sengpiehl, Vice President Marketing at Hyundai Motor Europe.

Since the first Santa Fe went on sale in Europe in 2001, Hyundai Motor has delivered more that one million SUVs to European customers, affirming the company’s credentials in the growing SUV market in Europe. The All-New Tucson will be of high importance to Hyundai’s European business, as the C-SUV segment accounted for 22% of the company’s sales in 2014.

“Design expresses our progressive spirit and passion, and it is transforming our brand. The All-New Tucson has a bold and athletic presence achieved through refined, flowing surfaces, bold proportions, sharp lines and most importantly, our newest generation hexagonal grille – our brand signature.” said Peter Schreyer, President and Chief Design Officer at Hyundai Motor Group.

As well as introducing new soft-touch, high-quality materials across the cabin surfaces, the interior has undergone extensive ergonomic testing to ensure ease of use and a pleasant and sensuous experience. The modern simplicity of the centre console is underlined by its horizontal orientation, and there is added sophistication to the refined cabin ambience.

New convenience features offered with the All-New Tucson include a smart powered tailgate which opens at the approach of the key-holder, keyless-entry and engine start, an electric parking brake and a Smart Parking Assist System with parallel and bay parking functions. The centre-stack is fitted with a large, non-reflective 8-inch display screen for the new generation navigation system, which is more than three times faster than previous versions fitted in Hyundai cars. It also has more route options with quickly updated map material stored on an SD card and comes with a seven-year free subscription to TomTom LIVE services including TomTom traffic, Places, Speed Cameras and Weather. A new seamless DAB+ radio with 6 audio speakers is also available. Further connectivity is provided through USB and AUX connections in the centre stack.

The new chassis of the All-New Tucson has been developed for European customers with a focus on ride comfort without compromising driving dynamics. The new rack-mounted motor-driven power steering is precise and direct while the new suspension and dampers offer high levels of comfort and compliance for a smooth ride.

A new electric motor-driven power steering (MDPS) system features newly developed software and a rack-mounted electric motor giving a fast and direct response.

The new Drive Mode Select (DMS) function on automatic transmission models offers customers a choice of two drive modes – Normal and Sport – with different characteristics for the steering, throttle, engine and gears.

After making its public World Premiere at the 2015 Geneva Motor Show, the All-New Tucson will go on sale in Europe during the second half of 2015.

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