Thanks to the Fiat 500 Fiat achieves its best-ever month
As the car industry celebrated an average 17.7 per cent rise year-on-year, Fiat and Abarth showed exceptional differences in March 2014 against March 2013, Fiat have seen a 27.2 per cent rise and Abarth jumped to 14.7 per cent.
Fiat’s increase in sales to 12,749 (2.7 per cent market share) was driven by the 500 model’s 25.9 per cent leap in sales over the same period last year, making March 2014 the best-ever month for the small hatchback. The Fiat 500L also rose a huge 170 per cent, boosted by the addition of the rugged Trekking and practical MPW versions.
Fiat Professional’s light commercial vehicle registrations were 2674, including Campers and Combis, 50.3 per cent up on the same period last year. Its market share for the month increased to 5.3 per cent. Fiat Professional has never sold more than 2000 units in a calendar month – meaning March 2014 was its best-ever in the UK.
Abarth continues to grow in the UK with March 2014 sales up 14.7 per cent compared with the same month in 2013. Later in 2014 the Abarth range will benefit from the upgrades seen in the Fiat 500 range, including the segment-first TFT dials, as well as the addition of the driver-focused Abarth 500 Biposto to the range.
In fact March 2014 has been so strong for Fiat Group Automobiles UK, that it has become the Group’s best sales month for 10 years. Not to forget Jeep sales up 41.3 per cent – Grand Cherokee rises 63.8 per cent and Alfa Romeo sales rise 17.6 per cent.
FGA UK passenger car registrations for March were 15,038, the highest number of registrations since March 2004 and up 24.5 per cent on the same month last year. This resulted in a market share increase of 0.2 per cent to 3.2 per cent overall.