Style and Connectivity For China’s New Generation Nissan Friend-Me
Nissan have revealed its Friend-Me concept, its a four-passenger sedan design for a generation with a very different automotive outlook.
The Friend-ME has an assertive, imposing exterior with boldly flowing sculpted lines and is a confident creature of the night meant to be seen in the bright city lights. This concept will be applicable globally, but the genesis of Friend-ME’s research was Nissan’s research into the desire of customers destined to emerge as the world’s largest single market segment the “Balinghou”, which is how around 240 million Chinese born in the 1980s are known. Specifically, Friend-ME addresses the social dynamics of Chinese men in their mid-20s.
The Friend-Me gives an imposing presence, it has solid flowing lines which give it an edgy muscularity. It’s exterior design has a fine balance that middle-class “Balinghou” youth must heed. “We call our solution Distilled Da Qi,” said Taiji Toyota, Vice President of Nissan Design China. “Da Qi is about casting an aura, about standing out, but at the same time going with the flow, fitting in. It’s a question of balance, and we’ve worked to refine it right down to the essence. The result adds an entirely new and youthful dimension to the sedan category.”
The Friend-ME has a low and wide stance with short front and rear overhangs giving a chunky, aggressive and shorty impression. The design’s energy flows from the ‘V-motion’ shaped grille and streams through the bonnet and shoulder lines while the headlamps and rear combination lamps are accentuated by its unique boomerang-shaped lighting signature.
The interior, consists of four seats which are separate, they all have with the same high-tech style and status, because in this cabin all aboard are peers-equals. And all share the same information as the driver: speed navigation, fuel remaining – everything.
It also has a unique centre console which stretches from the dashboard to between the rear seats, finished in onyx black. The screens are visible from each seat, and are seamless with the surface, only becoming apparent as they display whatever contents the buzz of the moment demands. Whoever wants to find some content, they can transfer it from there mobile to the on-board screens so it can be shared with everyone in the car.
Nissan have successfully designed a dream within reach of young customers in China by using existing Nissan sedan architecture, and using a minimum of unique components. Nissan’s Friend-ME concept contains there PureDrive hybrid powertrain, this will deliver more than enough zip for city driving.
“If there’s one thing we want Nissan to be known for, it’s uniquely powerful insight into what excites and delights customers across China,” said Bancon. “Friend-ME is just the beginning.”