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Snow joke! Peugeot 2008 Crossover shows off ski skills at sweltering summer launch event

The all-new Peugeot 2008 was put the the test at its summer launch event – the 2008 was driven up and down an indoor snow slope, to demonstrate the capability of its pioneering Grip Control enhanced traction technology.

2008 Crossover

The media event was held at the popular Snowdome in Tamworth, Staffordshire, where the driving route took journalists out of the Summer sun and into the rather cooler climate.

The 2008 was parked at the base of the 170-metre ski slope, and was first driven without Grip Control and struggled to get more than a few metres on the hard-packed snow.

The car was then swapped to using Grip Control, which is standard on Allure and Feline trim levels with 1.6 petrol and diesel engines, the contrast in performance couldn’t have been more stark.  Thanks to enhanced traction control and all season tyres – a feature of every car with Grip Control – the Peugeot 2008 drove straight to the top of the slope. The average gradient of 27 degrees coupled with a 90-degree corner posed no problems. As if that wasn’t impressive enough, drivers were even encouraged to perform an emergency stop on the descent. The car’s advanced traction system brought it quickly to a halt with the minimum of fuss.

Grip Control is designed for customers with active lifestyles who drive on a wide range of surfaces and occasionally need extra traction. It is patented technology from the PSA Group, Peugeot’s parent company.

The all-new Peugeot 2008 Crossover with Grip Control costs from £16,195 on the road.

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