SEAT unveils its future with the 20V20
SEAT revealed its strategic vision for the future in Geneva with the 20V20 showcar (meaning Vision 2020), an SUV that sets the stage for the brand’s future and puts forward the new design language. “The 20V20 shows our ambition”, said SEAT President Jurgen Stockmann today during the company’s presentation at the Geneva Motor Show. “It is our guiding star and the lighthouse for our development for the coming five-year period.”
Stackmann emphasised that “SEAT will be applying the winning Leon product formula to the entire range. We’ve taken all product decisions to consolidate the successful path started with Leon and we have finalised our product plan for the coming years. SEAT will shift focus from the small car to the compact car category. The centre of gravity shifts upwards entering big, fast growing and more profitable segments.” In addition, Stackmann reaffirmed the brand’s commitment to enhancing connectivity, which is backed by the agreement announcement yesterday with SAMSUNG.
The president of SEAT also announced that the brand continues having positive momentum in the first two months of the year compared to the same period in 2014: “To date, our global sales have grown 7.5%.” Stackmann underscored that in 2014 SEAT sales improved by more than 10% for the second consecutive year and placed emphasis on the big EU markets, including Germany, Span, the United Kingdom and Italy, where the brand displayed double-digit growth.
20V20, SEAT’s strategic vision
The SEAT 20V20 combines the dynamic silhouette of a four-door sports coupe with the refinement of an SUV and the versatility and utility of a mid-size estate car. At a length of 4,659 metres and with its 20-inch wheels and the determined expression conveyed by its adaptive full-LED headlamps, this sports utility has a robust stance that is in no way aggressive, while the interior offers a generous amount of space and premium array of drive options is multi-faceted, ranging from the high-performance TSI and TDI motors to plug-in hybrids. The power is delivered to the wheels via the DSG transmission and electronically controlled all-wheel drive.
New Toledo FR Line, sportier and more versatile
Another attraction presented by the Spanish brand is the SEAT Toledo FR Line. The Toledo is now even sportier with its exclusive FR Line version, which offers an exclusive combination of sporty design and versatility at an exceptional price. Equipped with TSI and TDI engines with displacements ranging from 1.2 to 1.6 litres and full LED headlights that are unique in this segment, the new SEAT Toledo FR Line underscores its dynamic character with additional sills and a newly designed, powerful front end featuring more distinctive air intakes. With its 17-inch wheels painted in titanium grey, the Toledo FR Line has an even more masculine stance. A tinted rear windscreen and rear-side windows add emphasis to its taut lines. Its distinctive appearance is rounded off by exterior mirror casings painted in titanium grey. LED rear lights, fog lamps and FR logos front and back.
The Leon ST CUPRA completes the sportiest line-up
The new Leon ST CUPRA will also be shown at Geneva Motor Show, which joins the three and five-door versions. The family sized estate version of SEAT’s sportiest model is a unique combination of top performance, style and utility. The Leon ST CUPRA 280 accelerates from 0 to 100 km/h in just 6.0 seconds and features a maximum load space of 1,470 litres.
SEAT is the only company in its sector with the full-range capacity to design, develop, manufacture and market cars in Spain.