Red Dot Awards 2015 for both Kia Soul EV & all-new Kia Sorento
The Red Dot Award: Product Design is the world’s biggest and most international product design competition. This year, 1,994 companies from 56 countries entered 4,925 new products for one of the highly desired Red Dots and Kia achieved two!!
The jury made up of experts in design from a host of industries, awarded a ‘Winner’ and ‘Honourable Mention’ distinction to the Kia Soul EV and Kia Sorento, respectively.
“Our international design teams have every reason to be proud of the honours we have won at the 2015 Red Dot Awards, which show just how successful they have been in mastering the different design challenges of these two models”, said Peter Schreyer, President and Chief Design Officer of the Kia Motors Corporation and the Hyundai Motor Company.
“The third generation of the Kia Sorento has a subtly altered character and has made a great leap forward in quality. The new model combines a classic SUV spirit with a premium look that is particularly noticeable in the interior.
“The cabin of the Kia Soul EV also features exceptional material and design quality. When designing this car, the aim was to grasp the specific challenges of an electric car as a fresh opportunity, and our design team has achieved this brilliantly.”
Since 2009 every year has brought Kia a Red Dot Award in total 13 models have won a Red Dot Award.