Prestigious design award for New Kia Sorento
Kia Motors have won yet another award for its outstanding design. Now the Kia Sorento, the brands flagship SUV, has received the prestigious ‘iF Design Award’ for the first time.
The judges of the globally-recognised design awards programme honoured the third generation of the Sorento, which goes on sale across Europe in March 2015, with an award in the ‘Product’ category. As well as awarding the car for the overall quality of its design, the jury rated the car on criteria such as finish, degree of innovation, environmental impact and safety.
The all-new Kia Sorento is the seventh Kia model to secure an iF Design Award. In every year since 2010, at least one of the coveted awards has been scooped by Kia Motors, with previous winners from the brand including the Kia Venga, Sportage, Optima, Picanto, pro_cee’d and Soul.
“I am very proud of this award for the Kia Sorento because it is recognition of the great advance in quality we have succeeded in achieving in this model,” said Peter Schreyer, President and Chief Design Officer of Kia Motors Corporation and Hyundai Motor Company.
“The Kia Sorento unites the classic poise of an SUV with a premium look and feel that is particularly tangible in the cabin. It offers the very highest design quality and excellent value for money. This is largely the achievement of our international design teams – which is also why I am so delighted with this award.”
The New Kia Sorento was developed by the Kia design team in Namyang, Korean, assisted by the Kia Design Centres in Frankfurt, Germany and Irvine, California.