Peugeot's new 2008 has all the right ingredients to be a best seller!
As popularity grows for MPVs and SUVs, Peugeot feels confident its new 2008 B segment crossover has all the ingredients of a best seller! Peugeot firmly believes the 2008 will easily outsell the Renault Captur and take customers away from the Nissan Juke.
The 2008 goes on sale in Europe from May 16 and arrives here in the UK by mid-July, priced from £12,995 to around £19,000. The appeal of crossovers like 2008 and Captur is that they give the impression of being in a higher segment than that of a hatchback. Hatchbacks take up about an 80% share of the B segment, and Peugeot believes most buyers will be existing B segment customers.
As Renault has gone down the personalization route with Captur, Peugeot has concentrated on “style and quality,” said Marc Bocqué, marketing communications manager – adding “it will be a battle between us and Renault for sector leadership.”
The 2008 will also have a major role in attracting new buyers to the Peugeot brand with the UK forecasting that 65 per cent of 2008 buyers will be buying a Peugeot for the first time.
The UK range will start with a choice of 1.2-litre and 1.6-litre petrol engine and 1.4-litre and 1.6-litre diesel engines with the best-seller predicted to be the 92bhp 1.6-litre diesel. There will be four trim levels, Access+, Active, Allure and Feline with ‘grip control’ available on all Feline models and Allure models with 1.6-litre petrol and 1.6-litre diesel engines.
Grip control combines slightly increased ground clearance with ‘mud and snow’ tyres and a traction control system which operates in snow, all-terrain and sand modes to limit skidding and provide maximum torque to the wheel with most grip.
Proof is in the pudding they say and we can’t wait for a taste!!