Nissan's Pinterest Competition To Find Micra Attitude
Nissan are using social media to step up a gear with a major pan-European competition, inviting users to share inspirational images of Pinterest and Facebook.
The contest has been launched across Europe today, which supports the launch of Nissan’s New Micra, which brings a bold new look, innovative technological features and expanded personalisation options to one of the most assertive, dynamic design as well as technology such as a new touchscreen communication centre, Google Send-to-Car and an audio USB input, reflects the values of its target audience – modern, connected individuals who challenge convention, seek out new experience and are prepared for anything.
The competition on Pinterest is designed to engage with Nissan’s customers via social media and bring the ‘Micra Attitude’ concept to life visually. Supported by complementary activity on Nissan’s Facebook and Twitter channels, the community will be invited to create Pinterest boards that celebrate their own Micra Attitude – whether its inspired by people, quotes, design, products, places or activities.
“The New Micra is a car with real attitude and a feisty outlook on life, and just like its owners, it attacks every day with style, intelligence and confidence. It’s this Micra Attitude we want to explore on Pinterest,” said David Parkinson, General Manager, Social and Digital Engagement for Nissan in Europe. “Pinterest is a visual, creative platform that allows users to express their own personalities, interests and passions – so it’s the perfect venue to engage with our customers and bring Micra Attitude to life.
This competition celebrates their individuality and aims to really find out what makes Micra owners tick.”
To enter the competition, entrants have to create a pin board on the site and post ten images that together sum up their attitude to life, each with the hash tag #MicraAttitude. Each contestant will pin eight of their own pictures with the remaining two being creative images of the new Micra re-pinned from the Nissan Europe Micra Attitude board. The aim is to create a pin board full of shared images that will inspire everyone who sees them.
Supporting activity on Nissan’s Facebook and Twitter platforms will share some of the best entries and encourage more people to either take part themselves, or just take inspiration from images.
The competition starts today and runs till the 21st of July. There will be three winners from each of the 12 markets taking part in the campaign, and each will receive a personalised Micra Prize which includes fashionable, technological and stylish items that reflect the customers Micra Attitude.
The launch of the competition continues Nissan’s innovation in social media technology, which this year has included building its most socially-enabled stand ever at the Geneva Motor Show in March, and the ongoing #Jukeride project which aims to crowd-source and build a state-of-the-art, performance enhancing car.