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Nissan Launch New Personalisation Programme: Your Juke Your Way

Customers with a creative streak now have the perfect canvas to bring their visions to life. Following its successful launch in 2012, Nissan has now expanded its innovative personalisation programme for Juke.

This new programme means customers can choose from 11 different exterior styling and design elements, which are now customisable and available in up to eight different colours and shades. The components included are 17-inch alloy wheels, roof spoiler, side sills and headlamp finishers all available in the eight available colours. This brings a new and exciting world to buyers.

Also to mark the expansion of the personalisation programme, three new trim colours are to be added in the coming months: Electric Blue, Mat Black and Black Purple, along with a new design 18-inch alloy wheel that can be specified in Silver, Black and Diamond Cut Metallic Grey finishes.

The programme also includes a number of new features in the cabin. Four different areas can now be customised with the same colour palette as the exterior. The centre console, for example can be specified in one of the seven different colours or finishes, along with the door. The tweeters and air vents are available with eight different options, while even the floor mats now come with the optional colour stitching.

To help the customers visualise their Juke before ordering, Nissan have created a new 3D configurator that allows users to see how each of the elements will look. The configurator which has been developed specially for Nissan allows users to rotate trim and wheel designs and switch between the eight body colours at the click of a mouse button. Once complete, users are given a unique personalisation code that allows them to access the design via the Nissan homepage. If the buyers wish to order the car, they can take there code to a Nissan dealership, where their design can be accessed and ordered.

Bastien Schupp, Marketing Vice President for Nissan in Europe said:  “Juke customers have always had an eye for bold, stylish design, and with the new personalisation programme, they have the potential to create a truly unique car.

“The possibilities are now almost infinite, and we’re really looking forward to seeing what exciting new looks our customers create with the new configurator. It gives Juke an even more powerful presence in the crossover sector, and further reinforces Nissan’s drive to offer customers something extra.”


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