Nissan Launch First 360 Degree Advertising Wrap Underground
Inside London’s Underground you will find the first ever 360 degree advertising wrap from Nissan promoting the funky Juke crossover and its innovative Nissan Connect technology.
The advertisement covers the walls, the ceiling and even the floor. It covers the walkway to the Bakerloo and Victoria lines inside Oxford Circus station.
Nissan’s campaign highlights the Nissan Connect technology which allows drivers to plot a journey on any device and send it remotely to the car. It features the strap-line ‘Turn every drive into a ride with Google Send-to-Car technology’. This advert will give the 2.7m passengers that use the station, over the next two weeks a feeling that they are standing on the roof of a building in the middle of a city at night, as the Nissan Juke glides above them.
“This campaign will create a brief moment of exhilaration for commuters by physically placing them at the heart of an all-encompassing, dramatic set-up. It also pays homage to a commitment at Nissan that we reflect products, such as Nissan Connect, through innovative and engaging marketing.’ comments Guillaume Masurel, Marketing Director at Nissan Motor (GB).
A Nissan Juke with the Google Send-to-Car technology is available on the N-Tec model priced at £16,295. This model features include, 18-inch black and silver alloy wheels, gloss black B-pillars and door mirrors and black bezels for the bonnet light strips. The interior contains gloss back door trim finishers to complete its look. In Addition to the Google Send-To-Car technology , the Connect system integrates the Juke’s Sat Nav system with Bluetooth connectivity for mobile phones and MP3 players.