Nissan Hope To Become Number One Asian Car Brand in Europe After Stong February Sales
Nissan announced it’s recorded market share growth in Europe in February 2013, has increased by 0.3 percentage points to 4.2%.
This has been helped by strong fiscal year-to-date market share in 21 of Nissan’s major European markets, which have contributed to the 49,114 units sold during the month.
Its market share in February 2013 has been the highest recorded this fiscal year in 7 European markets including the UK and Russia – countries where Nissan have an industrial footprint – as well as Switzerland. Austria, Belgium, Sweden, Hungary and Ireland.
The UK has recorded an increase of 7% in fiscal year to date sales and this growth has also occurred in other markets in Europe including Denmark and the Ukraine which saw an increase in sales of 18% and 10%.
These European results are promising, and mark the start of a busy year for Nissan as the manufacturer kicks off a new product onslaught for Europe, which include the launch of the new Nissan Note as well as the new 100% electric Nissan LEAF, both of which were revealed at the Geneva Motor Show this month.
Current sales of the LEAF were up 132% compared to this time last year with flagship crossover models like the Juke and Qashqai, continuing their strong performance. The Qashqai sales were up 8% this month compared to February 2012 and its former sales figures have risen each year since its launch in 2007.
Nissan Vice President for Sales Operations in Europe Guillaume Cartier, commenting on Nissan’s successful sales performance and ambitions for 2013, said: “We expect 2013 to be a strong year for Nissan in Europe. We have a high performing manufacturing base in Europe and a strong pipeline of exciting products that will bring even more buyers to Nissan dealerships across Europe in the coming months.”
“Despite the economic downturn, Nissan’s ambitions in Europe remain stronger than ever and we aim to expand our European presence by increasing localised manufacturing and investment in the region.”