Nismo.TV on YouTube Launched by Nissan
Nissan have announced a new collaboration with YouTube which will include the world’s largest digital content platform hosting a brand new channel to be known as NISMO.TV.
It will be launched in April and will commission global Nissan Motorsport and performance product at NISMO.TV.
Nissan are aiming to capture its motorsport stories and provide constant behind the scenes access to YouTube viewers throughout the 52 weeks in the year. Projects which Nissan will include are there experimental Le Mans electric prototype and the GT Academy.
Part of the collaboration will see YouTube branding being used on the Nismo Athletes as they compete in events across Europe.
Nissan’s YouTube GTR will take part in the Blancpain Endurance Series and the new 2013 FIA GT series in the hands of the first winner of Nissan’s GT Academy, Lucas Ordonez, who has raced all over the world for Nissan, since he won the GT Academy in 2008. For the FIA GT Series Lucas will be joined in the YouTube GT-R by Alex Buncombe and for the longer Blancpain Endurance Series race, he will be joined by one of the newest Nismo Athletes, American Steve Doherty who completes the line-up.
The Nismo Athletes will be followed by NISMO.TV – giving viewers an insight into the rising of being PlayStation gamers to real world racing drivers, showing the transition from virtual to reality, from PS3 to podium.
Julie Kikla of YouTube commented, “We’re delighted to welcome NISMO.TV on to the YouTube platform; working in the content space with Nissan creates an exciting new dimension to our existing motorsport content offering which is fast becoming a valuable genre”.
“By launching NISMO.TV on YouTube we’re creating a new template for leveraging motorsport content and taking it beyond the purist, on a truly global level. This new relationship with YouTube, like our collaborations with Gazprom Neft and PlayStation, shows what a new generation of motorsport-led marketing will look like,” said Nissan’s Director of Global Motorsport Darren Cox. He added, “Innovation is what Nissan does best and with YouTube we can go out there and break the rules when it comes to engaging with our audience: the current and future motorsport fans. There is no better platform for our content than YouTube so we are excited to see how far we can go with NISMO.TV.”