New Generation i10 – Designed, engineered and built in Europe, for Europe
The New Generation i10, designed and engineered in Europe, is set to build on Hyundai’s current success with this A-segment car.
New standards will be introduced to the region’s A-segment, bringing class-leading space, levels of comfort and safety from the segment above, and sophisticated interior and exterior design. The new model also enhances Hyundai Motor’s ‘made-for-Europe’ product line-up.
The original i10 won numerous awards across Europe, most recently being named ‘Best city car less than £9,000’ at the What Car? Car of the Year 2013 awards (UK), and generated loyalty rates above the segment average – 54% in the five biggest European markets compared to the segment average of 48%.
Another evolution over original i10 is the introduction of what Hyundai Motor calls ‘true value’ – the addition of desirable features from segments above and emotional qualities such as dynamic styling to existing rational features such as high quality and high efficiency. Exemplified by models such as New Generation i30 and New ix35, true value is now integral to the appeal of New Generation i10.
We’re offering consumers something truly unique in New Generation i10 – an A-segment car consumers want to buy, not one they feel they have to. It fullt meets the rational needs of buyers in the cost-sensitive A-segment, yet delivers levels of comfort, driving pleasure and perceived quality from segments above,” said Mark Hall, Vice President of Marketing, Hyundai Motor Europe.
Sticking to Hyundai’s design philosophy, fluidic sculpture, the larger bodyshell of New Generation i10 yields one of the roomiest occupant cabins on the market, as well as a best-in-class 252 litres of trunk capacity.
The i10 will come with the company’s Five Year Unlimited Mileage Warranty. The industry-best package also includes five years of roadside assistance and five years of vehicle health checks – which are offered across Europe for the first time on an A-segment Hyundai model.