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Motherhood has a ringtone!

Back in December Fiat released a promotional video to preview the forthcoming Fiat 500L family car. All about motherhood, the video features a stylish young mum rapping about the joys of life with young children!

MotherhoodThanks to its success and demand from social media sites Fiat have made the rap available as a downloadable tune for MP3 players and mobiles.

More than 2.6 million people worldwide have logged on to watch  the hugely successful  video. “The response to the rap video has been incredible, and there’s no sign of it subsiding yet,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “People are continuing to view the viral, interest in the new Fiat 500L has grown, and now we are being asked for the music.

“We are very happy with the way The Motherhood has caught customers’ and fans’ imagination and are delighted to make the ringtone available. I hope it continues to give hard-working mothers the lift they deserve.”

This versatile new model is aimed at style-conscious young families looking for a vehicle that meets their practical needs while reflecting their personality. With five doors and 400 litres of boot space, the Fiat 500L is larger than the popular Fiat 500 city car, but shares the smaller car’s iconic looks, style and numerous personalisation options that allow owners to stamp their identity on it.

Fiat’s web page: http://www.fiat.co.uk/uk/fiat-500l/themotherhood asks fans: “Like the video? Want the tune?” and offers a simple method to download the song. Customers simply click a link to a new page holding three ring tones and the full track, which can be downloaded free of charge.

The Fiat 500L will become available in March, range starts at £14,990 for the 1.4 Pop Star, rising to £18,890 for the 1.6 MultiJet Lounge.

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