Mazda's Growing Customer Satisfaction
Mazda is climbing up the popularity charts with its attractive CX-5 SUV crossover making it into 5th place in the top 100 cars in the UK, according to the latest customer satisfaction survey.
The Mazda CX-5 which has achieved 89.63% in the Auto Express Driver Power Survey, the biggest and most comprehensive poll of car owners in the UK, scoring in the top 50 percent in all categories. The CX-5 was also crowned ‘Best Crossover’ in last year’s Auto Express New Car Awards.
The Mazda Brand has also jumped from 12th place last year to 4th place. The rise is testament to Mazda’s sixth generation cars, with the CX-5 achieving pole position in the SUV class. The MX-5 helped contribute to there success with a high score for ‘handling’ and the Mazda 3 also helped by scoring highly in the ‘practicality’ category.
The Auto Express poll was taken from 46,000 car owners, which covered more than 30 manufactures, over 200 models and some 17,000 cars three years old or under. In this year’s poll Mazda had 5 models in the top 100, up from two in 2012, with the Mazda CX-5 peaking at number 5.
Other top performers were the Mazda MX-5, Mazda 6, Mazda 3 and the Mazda 2. Brett Hague, Mazda UK’s Franchise and Network Development Manager commented “The two models we launched last financial year, the Mazda CX-5 and all-new Mazda6 both performed very strongly and this shows how our SKYACTIV technology platform is resonating with customers”.
“It turns Mazda into an environmentally friendly choice for all our customers who now get the best of both worlds – fun to drive with low emissions and without compromising performance. It means you can get from A to B with a smile on your face while still being very efficient.
“While our sixth generation cars are clearly gaining recognition, they have also helped put our dealers back on the map. We have been doing a lot of work with the network in terms of engaging better with customers and listening to their feedback.”
Mazda UK managing director Jeremy Thomson added: “We are absolutely delighted with this result. The Driver Power Survey is completely independent and this shows just how far the Mazda brand has come. It’s great news for the network and I believe there has never been a better time to have the Mazda franchise. There are more great products to come and the network can look forward to a really bright future.”
Auto Express editor in chief Steve Fowler said: “This is an extremely comprehensive survey and we get a larger and larger response each year. Driver Power is very significant both for the car manufacturers and customers and Mazda has made great strides forward over the past 12 months.”