Kia Seoul collaborate with Twentieth Century Fox to promote X-men
Kia is collaborating with Twentieth Century Fox Home Entertainment to promote X-Men: Days of Future Past on Blu-ray, DVD and Digital HD. They will also be sponsoring the Australian Open 2015 which takes place 19th Jan – 1st Feb 2015.
The partnership with Fox will see the unveiling of a special X-Men-inspired all-new Kia Sorento one week before the first major tennis championship. Kia’s ‘superhuman’ brand ambassador, tennis star Rafael Nadal will reveal the car. The ‘Kia X-Car’ will be on show at Melbourne Park throughout the tournament and then showcased in various international motor shows thereafter.
Kia Motors is inviting fans of the X-Men franchise and the Korean car manufacturer to guess which X-Men character has inspired the car’s unique design. Visitors who go to the Kia Motors Facebook page at http://bit.ly/KiaXmen can guess from four iconic X-Men characters: Storm, Wolverine, Mystique and Magneto. Fans guessing correctly will be entered into a prize draw to win a DVD copy of X-Men: Days of Future Past.
Kia will release a video on its Facebook page and YouTube in mid-December, showing Rafael Nadal teaming up with the X-Men and taking on the Sentinels – the robotic antagonists from the latest film in the X-Men franchise – who are threatening the Australian Open 2015. To save the first Grand Slam tournament of the year, the X-Men and Nadal are helped by a ‘Kia X-Car’, which leads the attack against the Sentinels.