Kia plans ahead for the 2016 range
Kia is planning ahead for its 2016 range, a small-scale introduction of more upmarket models is planned in Western Europe. Presently the Korean company’s largest offering in Europe is the Optima, a family saloon which is known as the K5 in its homeland.
But it has two larger cars in its range – the BMW 5 Series/Mercedes E-Class-sized K7, also sold as the Cadenza in some countries, and the luxurious, technology-laden K9, which is available as the Quoris in a few markets and soon to go on sale in America.
The Cadenza is the car Kia is contemplating putting on trial in Europe to see how it is received. “We would like to introduce 1,000 units to get feedback from customers,” says Soon-Nan Lee, the company’s vice-president for overseas marketing.
If the next Cadenza does come to Europe it could bring some of the state-of-the-art technology from the Quoris, says Lee. This includes active safety systems, a sophisticated head-up display unit, a multi-display TFT LCD instrument cluster and VIP rear seats with heating, cooling and electronic reclining.
However, the new Cadenza would also have to offer diesel engines – not available in the current car – to stand any chance of success in Europe.