Kia moves up into top 100 best global brands
The world’s largest brand consultancy agency, Interbrand has released news that Kia Motors Corporation has joined their 2012 ‘Top 100 Best Global Brands.’
The study measured the corporation’s financial performance in terms of the raw financial return to investors; the role that the brand plays in the actual purchase decision; and brand strength, which is the ability of a brand to secure the delivery of expected future earnings.
Kia’s remarkable increase in brand value is now estimated at $4.1 billion USD (£2,537,514,600, 1.00 USD = 0.61 GBP), which sees the automaker debut at 87th place in the ‘Top 100 Best Global Brands’ list. This is a 50 per cent increase from last year’s estimated brand value and far exceeds the average automotive brand value growth rate of 11 per cent.
Claire Chai, Vice President of Kia Motors Corporation Marketing Division, said, “Entering the ‘Top 100 Best Global Brands’ validates Kia’s commitment to continuously provide exciting and inspiring brand experiences. And it’s amazing to see what we can accomplish by staying true to who we are – a young and dynamic challenger that goes beyond expectations.
The strong increase in Kia’s brand value closely mirrors the company’s recent surge in global sales, which have posted three consecutive double-digit year-on-year gains to cement Kia’s position as the world’s fastest growing major automotive brand. Over this three year period (2008-2011), Kia’s annual global sales have grown by 81 per cent to nearly 2.5 million units.