Kia is ahead of itself for the start of 2014
What a March for Kia, its best ever month, so far! March has seen 14,787 new cars delivered to customers. Kia’s last record was September 2013 with 12,728 new vehicles delivered. There seems to be no stopping the Brand!
Kia’s first quarter for 2014, records a massive 21,608 vehicles registered. Paul Philpott, President and CEO of Kia Motors UK said : “This is a fantastic performance by our dealers and I am particularly pleased that it is retail customers who represent our single biggest audience with nearly 60 per cent of sales going to private buyers. ”
“It is clear that the Kia product line-up, our well-established quality and reliability standards and our industry-leading seven year warranty continue to appeal strongly to motorists looking to make their motoring investment work effectively for them,” he added.
Kia’s March sales represented a 3.18 per cent market share and during the first quarter the brand’s total represented a 3.14 per cent share of the UK new car market.
Sportage retained its position as Kia’s best seller with 3,784 sold in March and 5,649 delivered during the first quarter. Following Sportage were Picanto with 3,114 sold, Rio reaching 2,638, the cee’d family with 2,511 delivered and Venga with sales totalling 1,144.