Kia carry football fever in Brazil!
As an ‘Official Automotive Partner of FIFA’, Kia is without doubt amid the football fever in Brazil for the World Cup. Kia is suppling official vehicles from its ever increasing popular line up to the Organizing Committee to ensure the smooth and efficient transportation of teams, officials, delegates and official VIP visitors .
The 410-vehicle fleet to be used during the tournament includes its top selling Sportage crossover, updated and refreshed for 2014 and its flagship model Sorento SUV. In the lead-up to this year’s tournament Kia also provided 93 vehicles for pre-tournament preparations such as the 2014 FIFA World Cup™ Official Draw event.
Now in the lead up to kick-off, Kia has been executing several marketing programs that invite passionate football fans around the world to actively participate and enjoy the tournament.
Among them, the “Kia Mascot Friends” program selects 42 children from 25 countries to participate in actual World Cup matches wherein they will accompany the official World Cup mascot – Fuleco the Armadillo – onto the pitch at half time.
Kia’s five-a-side “Champ into the Arena” promotion invites amateur football teams from all over the world to compete against each other for an opportunity to compete for the title of World Champion in Brazil while also attending an exciting 2014 FIFA World Cup Brazil™ quarter-final match.
Kia’s Roadside Assistance Team will be on hand 24-hours a day throughout the event too. The team will provide various emergency services to ensure the safety and convenience of drivers and passengers of official vehicles. During an emergency, drivers are instructed to call a phone number from a hotline sticker that will be placed in each official car for urgent and prompt assistance.
Soon-Nam Lee, Vice President of the Overseas Marketing Group, Kia Motors Corporation said, “We are truly delighted to continue our active involvement in the tournament, as we believe football marketing is an integral part of our vision to elevate Kia’s global brand awareness to the next level and to ultimately become a formidable player on the global automotive stage.”