Kia are aiming for 70,000 units this year
Kia Motors (UK) Limited are aiming for 70,000 units this year after setting a new record sales total of 66,629 cars delivered to customers during 2012. The previous year 2011 saw 53,615 units giving Kia a 3.26 per cent share of the UK new car market – up from 2.76 per cent in 2011.
The company has consistently set new sales records throughout last year with almost every month beating previous record highs. The total volume represents a 24 per cent increase over 2011 and out-performed the new car market as a whole, which showed a five per cent increase during 2012.
Kia Motors (UK) Limited President and CEO Paul Philpott said: “A strong product line-up with distinctive design, high levels of quality and our industry-leading seven year warranty continue to attract new customers to our outstanding dealer network who are consistently delivering excellent service and an ever-improving ownership experience. This is an excellent performance that matches the challenging targets we have set ourselves as we seek to build Kia into a 100,000 unit a year brand in the UK.
To support that growth Kia is to move to a new head office in Walton, Surrey during the fourth quarter of the year – more than doubling its current space at The Heights in Weybridge.
Kia’s record sales were led by cee’d with 15,380 units delivered, followed closely by Sportage with 14,964 customers and Picanto with just over 14,500 units sold.
Globally, Kia Motors passed the 2.7 million units mark for the first time recording an increase of eight per cent and in Europe Kia delivered 338,000 units – a 15 per cent increase over 2011 in spite of continuing economic difficulties in several market areas.