Introducing The SWAY – Nissan’s Compact Hatchback Concept
Nissans innovative design and product planning has given us the Qashqai and Juke, two of the biggest automative success stories in recent years. Now they have applied the same radical thinking to the compact hatchback.
The Sway, unveiled at Geneva Motor Show is a glimpse of how their future generation of compact Nissan cars could look if they applied there striking new design language to a European hatchback. The concept is seen as emotional, edgy and exciting and has been designed to appeal to European tastes.
On the exterior the Sway has 4 distinct elements, boomerang headlamps, the V-motion grille, floating roof and kicked-up C-pillar, which shapes a new design signature that has already been seen on the Nissan Lannia Concept.
It’s character starts with the V-motion grille, its mounted low at the front between twin V-shaped quarter bumpers. The grille is a starting point for a bold contour that curves over the bonnet and front wheels before dipping dramatically towards the centre of the front door. It then sweeps upwards towards the rear of the car.
A striking feature of the Sway is its boomerang headlamps that sit either side of the V-motion grille, giving the impression of a pair of eyes watching. It also has signature LED tail-lights which are equally dramatic, cutting up the rear three quarter elements of the car. At the rear you also find a trapezoidal exhaust pipe that emerges from either side of the reg plate, which houses the middle of the rear section rather than underneath the bumper.
Another feature of the design is the floating roof, it provides two major benefits: those sitting inside can enjoy the sense of space, while those on the outside can admire the interior. In addition the Sway is unique in its colour coordination between the exterior and interior.
The exterior colour is “blush dawn grey” which is grey with a slight hint of blue, it also has orange colour highlights adding a contrast to the grey. Nissan have used a darker, deeper blue for the interior with contrasting ivory and orange colours matching the exterior, giving the car a sense of unity.
The interior has functionality as a priorty and nothing has been used for decorative effect. It has two basic instruments that face the driver with all the functions capatured on a large trapzoidal tablet in the centre of the dash, visible for the driver and usable for both front seat passengers.
The seats are covered in a premium suede-like material partially accentuated with pearl effect material featuring luxurious stitching. Colour co-ordination sees the use of strong blue and orange themes inside which complement the exterior perfectly.
The removal of the B-pillar and the use of simple yet elegant structures make the interior seem larger than expected.