FIFA World CupTM Trophy Tour by Coca-Cola Driven by Kia
Over the past week Kia Motors UK has been busy carring out official duties as car supplier on the FIFA World CupTM Trophy Tour by Coca-Cola on the UK leg. Its a one-of-a-kind tour, whetting the appetite of football fans around the world, the original FIFA World CupTM Trophy is travelling around 90 countries in 267 days.
To ensure the football world’s most coveted prize travels around Great Britain safely as well as in style, Kia supplied a fleet of twenty white Sportage crossover vehicles for the Trophy and its entourage. The Trophy visited England, Scotland and Wales during its seven-day UK tour, including London, Glasgow, Cardiff and Manchester.
At each stop, the FIFA World CupTM Trophy was displayed inside a specially designed transportable dome, where football fans had the opportunity to see the Trophy up close and to have their picture taken with it.
Paul Philpott, President and CEO of Kia Motors UK commented: “Football fan or not, everybody gets excited about the FIFA World CupTM. Although the Trophy may only be touched by those who have won it or heads of state, Kia Motors UK is proud to get the UK leg of the FIFA World CupTM Trophy Tour by Coca-Cola around the globe on the road, enabling fans to get as close as possible to the Trophy and share an unforgettable experience.”
The 20th FIFA World CupTM kicks off in Brazil on 12 June.