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Fatherhood Is Here!

Fiat’s Fatherhood is here! The follow up to the Motherhood, Fiat’s film sensation of 2012. This time an honest description of life as a new Dad!

FatherhoodSet in the dead of night, The Fatherhood follows a weary Dad-of-two trying to get his screaming babies to sleep by driving them around the neighbourhood in his Fiat 500L. As he drives, he starts to sing about his long-lost youth and questions how he’s gone from Jack the Lad to Jack the Dad.

Set in the 80s with a catchy tune and a time when New Romantics were young and carefree.  With oh-so-serious poses to camera and dreamy dance sequences, the film takes visual cues from the 80s music videos everyone loves to hate.


Fiat’s latest addition to the Fiat 500 family, the new Fiat 500L, plays its part well! Aimed at style-conscious young families who are looking for a car that not only meets their practical needs but also reflects their personality. Significantly larger than the iconic Fiat 500, the Fiat 500L is plenty big enough for a family of five, whether on a night-time mercy mission, or a holiday in the Lake District.

With five doors and 400 litres of boot space, the Fiat 500L is substantially bigger than the Fiat 500 but shares the smaller car’s iconic looks and numerous personalisation options, making it the perfect choice for young stylish parents who want an attractive car that works for their new family.

The Fiat 500L will be available with a choice of four low emissions engines (Euro 6 petrol and Euro 5+ diesel), with Start&Stop as standard on TwinAir and MultiJet engines. The full engine line-up comprises the award-winning TwinAir 0.9-litre petrol (105hp), 1.4-litre 16-valve petrol (95hp), 1.3-litre 16-valve MultiJet diesel (85hp) with manual or MTA transmission and flagship engine, the 1.6-litre 16-valve MultiJet diesel (105hp).

As a family car, one of the prerequisites of the Fiat 500L was to offer excellent occupant protection. The car has safety built into it including as standard six airbags, ABS, the sophisticated ESC (Electronic Stability Control) which incorporates acceleration and deceleration anti-slipping function and Hill Holder to facilitate hill starts and several other functions that improve the safety of the vehicle. That has led to the 500L being awarded a prestigious Euro NCAP five-star safety rating.

The new Fiat 500L range starts at £14,990 for the 1.4 petrol Pop Star or Easy, rising to £18,890 for the 1.6 MultiJet Lounge.

The Fatherhood – it’s a Dad’s life. Watch it at youtube.com/fiatUK

Witness humorous irony as dad sings to his new-borns:

“It’s fine because I love you and I’d never trade your mother

“But in future I’ll be abstinent and double up the rubber!”

He goes on:

“You peed inside my bedding
“But know I’ll get my own back
When I’m dancing at your wedding!”

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