Eureka Gets Smart!
The Kia customer magazine Eureka can now be accessed via your smart phone! How smart’s that? You can now catch up as and when you like. By simply scanning one of the AR logos appearing throughout the latest issue you will be able to access an interactive promo thanks to the smart phone technology.
Thanks to the app, Kia customers can enjoy the introduction to the new special edition cee’d ‘VR7′ through a short video showing its key features, linking through to the ‘VR7′ page on the Kia website and also enabling readers to find their nearest Kia dealership or to request a test drive.
The technology uses Layar, an augmented reality application which can easily be downloaded onto smart phones, allowing Kia customers to view the digital content directly on their phone for convenience when on the move. Kia hope to continue to use AR across other platforms in the future.
The ‘VR7′ range is available across five models: Picanto, Rio, cee’d, cee’d Sportswagon and pro_cee’d. The ‘VR7′ range offers superb standard features including air conditioning, a leather trimmed steering wheel and gearshift, Bluetooth with music streaming and USB & AUX ports. Other features such as alloy wheels, reversing sensors, electrically adjustable heated door mirrors and electric front windows are also included.