All-New Optima models star at Geneva

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Spacious Sportswagon version of Kia’s award-winning Optima is joined by low-emission Plug-in Hybrid

Two brand-new variants of the All-New Optima took centre-stage on Kia’s stand at this year’s Geneva Motor Show – the Optima Sportswagon and Optima Plug-In Hybrid.

The All-New Optima Sportswagon is Kia’s first D-segment estate, with a striking design inspired by the Sportspace concept from Geneva in 2015. Combined with the Optima’s high-quality interior and innovative features to make best use of the enhanced 553-litre (VDA) load space, it’s Kia’s most practical Optima ever.

The Optima defines Kia globally, and the Sportswagon adds extra style and practicality

The All-New Optima Plug-In Hybrid – Kia’s first plug-in hybrid model – uses an advanced powertrain for impressive fuel economy, ultra-low CO2 emissions as low as 37g/km, and an all-electric range of up to 33 miles. It joins the Niro hybrid crossover in Kia’s expanded range of eco-friendly cars.

“These three models bring Kia into new segments for the first time,” said Michael Cole, Chief Operating Officer for Kia Motors Europe. “The Optima defines Kia globally, and the Sportswagon adds extra style and practicality. In Europe, three-quarters of fleet sales in this class are estates, so the Sportswagon will be critical for attracting new buyers. This is an important conquest product.

“Our advanced powertrain makes the Plug-In Hybrid a compelling proposition, with attractive design, a great drive, and low running costs.”

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