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Abarth Making an Appearance at Motorcycle Live 2012

Abarth are due to go back to there two-wheel heritage when it appears at Motorcycle Live 2012, the UK’s largest motorbike show.

Even though now a days Abarth are more known for there stunning range of sporty hatchbacks, which include the 500, 595, Punto Evo and Punto Evo Supersport models, Abarth has a long history in motorcycling.

Abarth’s relationship with motorbikes started back in the 1920s and 1930s, when Karl Abarth was a highly regarded bike racer. In the year 1924 he designed and built his own motorcycle, this was the first bike to carry the Abarth name.

Karl Abarth in 1934 then challenged the Orient Express to a race. Abarth on a motorcycle and sidecar outfit, travelled the agreed race route in a shorter time than the legendary train.

Abarth’s stand can be found at (3F61, Hall 3A) and will be feature the latest example of the Abarth 595 Competizione, along with the famous ‘Scorpione’ motorcycle, which has been built as a tribute to Karl Abarth by specialist constructor Attitude Customs. The Abarth Racing Bug Experience will also be there, giving visitors a chance to drive these special radio controlled models.

Ivan Gibson, head of Abarth UK. comments “It’s a case of two wheels to four for us at this show, It’s not often that a car manufacturer exhibits at a bike show, but there is so much motorcycle  history and background in Abarth that it actually feels like a perfect fit.

“As a keen rider myself, I’m sure show-goers, many of them fellow bikers, will appreciate the 595 Competizione that we’re exhibiting. In terms of performance, looks and fun on the road, it’s right up there with the bikes.”

Motorcycle Live 2012, starts on the 24 November until the 2nd December at the NEC Birmingham.


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