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A modern masterpiece from a Fiat 500 – Ron Arad Edition

The brand new Fiat 500 Ron Arad Edition is an example of the next frontier of customization. This special edition is packed with quality detail and exclusive  materials, after-all, it has been made in collaboration with one of the world’s most respected designers, Ron Arad. This is a 500, made to innovate, suprise and get noticed.

Vintage and Revolutionary.

The total black interior is distinguished by the quality of materials and ambience. The seats are upholstered in fine black Poltrona Frau leather, with ivory-coloured trim, plus the innovative 7″ TFT instrument panel, Blue&Me, automatic climate control and leather steering wheel with radio controls.

The exterior includes high-quality chrome details, glass roof, fog lights, 16″ alloy wheels, white mirror covers, metallic black paintwork and a silhouette of the historic 500 on the side panels. This exclusive image is Made in Italy by the process of wrapping, and brings out the model’s vintage soul.

Form and Substance.

The first rule to follow is to create a great piece of design. Not only does the 500 Ron Arad Edition excel with beauty, it is equipped with performance-enhancing and technological innovations. The 1.2 69HP engine is agile, with low fuel consumption and low emissions, perfect for the city. The 7″ TFT digital display is the most high-tech model on the market; developed in collaboration with Magneti Marelli, it represents the state of the art and permits every single parameter to be managed, interpreting all the telemetric data of the 500 in real time.

Italian Haute Couture.

The 500 has always been one step ahead and becoming point of reference for all other cars over the years, and always puts personalisation at the heart of its project. The 500 Ron Arad Edition gives its own take on the creativity and versatility for all those who seek a high-quality, distinctive and unique item, able to more clearly express their personality, whilst perfectly interpreting the concept of Italian haute couture.

The 500 Ron Arad Edition will be available to customers in the UK in 2015.

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